I began my career working for J. Walter Thompson, a top multinational advertising agency. I took the plunge into the entertainment industry in 1998 with the Canadian theatrical release of STAR WARS - Episode 1: Phantom Menace through TRIBUTE ENTERTAINMENT GROUP, and then was later recruited by LIONS GATE FILMS as Creative Director in 1999. Most recently I have spent the last 5 years working as the Chief Marketing Officer, Executive Producer and President for various organizations under CROSSROADS GLOBAL MEDIA GROUP, Canada’s leading faith & values-based media organization. I led the successful rebrand of CTS to YES TV to launch a new station lineup of shows like: American Idol, Biggest Loser, Family Feud and X-Factor. My team was responsible for the Canadian Theatrical release of the widely successful faith-based film, WAR ROOM, in partnership with SONY/AFFIRM. I bring a wealth of knowledge in Art Direction, Ideation, P&A, Marketing, Distribution and Theatrical & TV Releases.

I am the founder of E210, a creative marketing and distribution company which formerly began as the marketing brand arm of TRICORD MEDIA. For more info, visit: www.e210agency.com
 

FUN FACTS:

 

I'm a huge Bruce Lee and Star-Wars fan. A Jedi innovator, I am. I also fight for good causes with speed, creativity, values and an entrepreneurial mindset.

I've learned to make big splashes by harnessing technology, innovation, and bold strategic moves. Recently, I have received masterclass certification in Business Model Innovation and Value Proposition Design with Strategyzer x OCADU.
 

I'm passionate about being fully expressed through The arts and engaging culture through creative ways that touch, move and inspire. The dance movement called DANCE2CHANGE was a passion project turned real life.